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What to Consider When Creating a Landing Page? Hire a Company, Do It Yourself, or Use AI? Read This to Stop Wasting Money!
You've figured out how to get traffic, prepared your ad materials, but the next big challenge beginners often face is: "The traffic is here, now what?"
This is when Landing Pages come into play. Many friends often ask me: "My product is great, why are the ad click rates good, but no one ends up making a purchase?" Actually, the problem often isn't with the product, but with your Landing Page.
Today we're going to dive deep into "Landing Page Creation". What should you pay attention to when creating a high-conversion page? Should you spend big money hiring a design company? Or should you roll up your sleeves and build it yourself? Or can the impressive AI we've been hearing about really help?
This article will clear up all these misconceptions at once.
Why is Landing Page Creation So Important? How is It Different from a Website?
What to Consider When Creating a Landing Page? 5 Key Elements
Should You Hire a Company, Do It Yourself, or Use AI? The Ultimate Analysis
Super Comparison: Who Should Do It? 4 Creation Methods Showdown
Can AI Create Landing Pages? The Truth is...
Why is Landing Page Creation So Important? How is It Different from a Website?
Before we start talking about "how to do it", we need to have a common understanding: Landing Pages are not the same as official websites (Home Pages).
Imagine walking into a large mall (website) where everything is available. You want to buy a specific Bluetooth earphone, but you have to search through thousands of products. Wouldn't you want to leave?
A Landing Page is like a "specialty sales clerk" in the mall. When customers are attracted by ads, this page does one thing only: persuade customers to take action now (place an order, fill out a form, register).
An excellent Landing Page creation process must include three core elements:
- Strong Relevance: What the ad says is what the page sells. Don't let customers get distracted.
- Single Goal: Don't make customers look at "About Us" and blogs. Just make them click the "Buy" button.
- Eliminate Doubts: What are customers thinking? Too expensive? Not effective? Don't know how to use it? The page should answer these questions in advance.
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What to Consider When Creating a Landing Page? 5 Key Elements
If you've decided to start planning your sales page, whether you're hiring someone or doing it yourself, the following 5 points are essential "fundamentals" you cannot overlook. If you miss any of these, your Conversion Rate could drop like a slide.
1. Compelling Headlines & Pain Point Copy (Copywriting)
The first 3 seconds after visitors arrive is the critical moment. Your headline must directly hit their pain points.
- Wrong Example: "We provide the best AI writing tool." (This is about you)
- Right Example: "Exhausted from writing articles every day? Use AI to generate SEO #1 ranked articles in 5 minutes!" (This is about customer benefits)
During the creation process, copywriting is even more important than design. Copy should flow like a slide, one sentence after another, making readers unable to resist sliding to the purchase button at the bottom.
2. Intuitive and Persuasive Visual Design (UI/UX)
Although copywriting is the soul, "appearance" determines trust. If your Landing Page has blurry images and colors like a 90s website, customers will immediately wonder: "Is this company a scam?"
- The Art of White Space: Don't cram the screen full. Appropriate white space can make key points stand out.
- Visual Flow: Use the gaze of people in images or arrow symbols to guide users' eyes towards the "CTA button".
3. Call To Action Button (CTA)
This is the most important part of the entire page. The CTA button's color should have strong contrast with the background (e.g., white background with bright orange button). The text on the button shouldn't just say "Submit"; try warmer wording, such as "Get Free Tutorial Now" or "I Want to Start Changing".
4. Trust Signals (Social Proof)
No one wants to be a guinea pig. When creating a Landing Page, you must include:
- Customer testimonials (preferably with profile pictures).
- Partner logos.
- Data evidence (e.g., Helped 5000+ students). These elements can greatly reduce users' defensive mindset.
5. Mobile First
This point is super important! Over 70% of traffic now comes from mobile. If your website looks beautiful on desktop but has layout issues, text too small, or buttons too hard to tap on mobile, you're basically throwing money away. When creating, make sure to check the mobile browsing experience first.
Landing Page Creation Service
Using AI technology to quickly create Landing Pages that fit various promotional and integration needs, combined with AI automation processes to efficiently reduce manual processing costs
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Should You Hire a Company, Do It Yourself for Landing Page, or Use AI? The Ultimate Analysis
Now that you know what to consider, the next practical question is: "Who should do it?"
There are three mainstream approaches in the market, each with pros and cons. Let's help you do the math.
1. Do It Yourself (DIY)
Many friends who are just starting their business choose to use website builders like Wix, WordPress, and Squarespace to create their own templates to save money.
- Pros: Lowest cost, only need to pay for hosting or platform monthly fees; can change whenever you want, no need to look at the engineer's face.
- Cons:
- Extremely high time cost: You need to learn the interface, understand domain settings, SSL certificates, and figure out design aesthetics yourself. You think you're saving money, but you're actually losing more time that should be focused on your business.
- Lack of professionalism: Websites created by non-designers often have a "patchwork feel," leading to decreased trust.
2. Hire Web Design Company / Freelancer
This is the most common choice for traditional businesses.
- Pros: Stable quality, with professional UI/UX designers and engineers, usually capable of creating customized features.
- Cons:
- Expensive: A quality Landing Page can cost anywhere from NT$30,000 to NT$100,000.
- Long communication process: From quotes, meetings, initial designs to revisions, it often takes 3-4 weeks or even longer.
- Difficult maintenance: Later if you want to change text or images, you might need to pay another maintenance fee, or wait in queue for the engineer to be available.
3. Handle Internally (Ask Colleagues to Do It)
This is my least recommended option, unless your company already has a dedicated web designer.
Many bosses will ask marketing staff or IT colleagues to "casually" make a Landing Page.
- Why is this approach bad?
- Specialization matters: Marketing understands selling points but may not understand design; IT understands programming but aesthetics is usually a mystery.
- Hidden costs: When colleagues are figuring out how to build a website, their original work (optimizing ads, developing clients) gets put on hold. This is actually more expensive than outsourcing.
4. Emerging Trend: AI Web Creation
This is a major revolution in the past year or two. Now there are many AI tools that can help generate webpage structures, copy, and even code.
- Pros: Extremely fast (produces draft in minutes), costs much less than design companies.
- Cons:
- Learning curve: Although simpler than learning programming, you need to learn how to communicate with AI (Prompt Engineering).
- Fine-tuning ability: AI usually produces 80-point work, the remaining critical 20 points (localization wording, brand style fine-tuning) still require human intervention.
Super Comparison: Who Should Do Landing Page? 5 Creation Methods Showdown
The market offers a variety of choices. To help you overcome decision paralysis, I'll compare the 4 mainstream methods plus the latest "Emerging AI Creation Company" together.
This table lets you see at a glance which method best fits your current budget and time constraints:
Comparison Item | 1. Do It Yourself (DIY) | 2. Hire Traditional Design Company | 3. Ask Colleagues (Non-Professional) | 4. Emerging AI Creation Company |
Money Cost | ⭐ (Low) | ⭐⭐⭐⭐⭐ (High) | ⭐⭐ (Medium-Low) | ⭐⭐ (Medium-Low) |
Time Cost | ⭐⭐⭐⭐⭐ (Extremely High) | ⭐⭐⭐ (Need to Wait) | ⭐⭐⭐⭐ (Need to Explore)⭐⭐⭐⭐ (Need to Explore) | ⭐ (Extremely Fast) |
Professional Quality | ⭐⭐ (Depends on Talent)⭐⭐ (Depends on Talent) | ⭐⭐⭐⭐⭐ (High) | ⭐⭐ (Unstable) | ⭐⭐⭐⭐⭐ (High) |
Modification Flexibility | ⭐⭐⭐⭐⭐ (High) | ⭐ (Low, Need to Pay) | ⭐⭐⭐ (Medium)⭐⭐⭐ (Medium) | ⭐⭐⭐⭐ (High)⭐⭐⭐⭐ (High) |
Strategic Thinking | ❌ None | ✅ Yes | ❌ None | ✅ Yes (Human-AI Collaboration) |
Suitable For | Students, Hobbyists, Entrepreneurs, Personal Brands | Large Enterprises, Sufficient Budget | (Strongly Not Recommended) | Entrepreneurs, Personal Brands, SMEs |
Can AI Create Landing Pages? The Truth is...
The answer is yes, and the capabilities are beyond imagination. But here's the "but".
AI's strength lies in "execution". You tell it "I want a webpage selling weight loss meal replacements, with a fresh style," and it can instantly generate code, color schemes, and even sales copy.
However, what AI currently cannot fully replace is "strategic thinking" and "localized emotional touch".
- Strategic level: AI doesn't know what your product's true "unique selling point" is, unless you feed it very precise information.
- Emotional level: Traditional Chinese (especially Taiwan or Hong Kong usage) has many subtle nuances. AI-generated copy can sometimes be too stiff or have a strong translation/Mainland Chinese flavor, making consumers feel "something is off".
So the best model is actually "AI's speed + human warmth".
You need to use AI to handle tedious code and layout construction, then have someone who understands marketing logic perform the "soul infusion" (refining copy, optimizing experience).
If you spend time learning AI website building tools and Prompts yourself, although faster than learning programming, you still need to go through a "trial and error period". For bosses where every second counts, time is money.
That's why you need an expert who has already mastered AI to help you.
AI Landing Page Creation Service
After reading the above analysis, if you're thinking: "I know Landing Pages are important, but I don't have the budget to hire a big company, and I don't have time to learn AI and design myself. What should I do?"
This is exactly why I launched 99aicreator.
This is not a regular web design company, nor a DIY platform where you have to do everything yourself. 99aicreator combines "cutting-edge AI technology" with "professional marketing expertise" for Landing Page creation services.
Why Choose 99aicreator?
- Ultimate Cost-Effectiveness: Because we use AI to handle 80% of repetitive work (coding, layout), we significantly reduce labor costs. So we can provide same-level or even higher-performing websites at prices far below market design companies. This is the most burden-free choice for new entrepreneurs, personal brands, or SMEs.
- Amazing Speed: Traditional design takes a month to wait. At 99creator, with AI collaboration, we can show you high-quality drafts in an extremely short time (usually within a few days), so your marketing campaigns don't have to wait.
- Understands Chinese and Market "Human-AI Collaboration": I deeply understand AI's limitations. So although the underlying technology is AI, all copy refinement, sales logic arrangement, and UI/UX optimization are personally supervised by human hands. This ensures your website doesn't have a "machine feel" but is full of "human touch" and "persuasiveness".
- Focus on Conversion Rate: We're not just "making beautiful websites," we're making "websites that can sell things." Every button position, every text size is designed for conversion.
Conclusion: Don't Let Your Traffic Go to Waste
In the world of online marketing, Landing Page is your 24-hour gold-medal salesperson. If you're still using outdated methods or hesitating to take action due to budget concerns, now is the time to change.
Landing Page creation doesn't have to be painful, nor does it require big money. Through AI empowerment, plus professional guidance, you can also have a high-conversion page that makes competitors envious.
Want to know what kind of Landing Page suits your product?
Don't hesitate any longer. Instead of staring at your computer, why not see what 99creator can do for you now. Let's use the smartest method to monetize traffic together!
What Can You Do Next?
If you're not satisfied with your current Landing Page performance, or are preparing to create your first sales page, I'd be happy to provide you with a free "Landing Page Health Check" or simple consultation. Tell me your industry and goals, and let me show you how much budget you can save with AI creation!
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/ Inquiry +852 59216804
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